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The geographic details from an IP can be supplemented and refined with other proxies or information to narrow the variety of possible places. For example, with mobile gadgets, advertisers can sometimes use a phone's GPS receiver or the area of close-by mobile towers. Cookies and other persistent data on a user's device may offer aid narrowing a user's area further.


Many banner ads are provided by a central ad server. Banner ads can utilize rich media to include video, audio, animations, buttons, forms, or other interactive components utilizing Java applets, HTML5, Adobe Flash, and other programs. Frame ads were the very first type of web banners. The colloquial usage of "banner advertisements" frequently refers to conventional frame ads.



The Interactive Advertising Bureau's Ad System Standards proposes standardized pixel dimensions for advertisement systems. This Website -up ad is displayed in a new web internet browser window that opens above a website visitor's initial internet browser window. A pop-under advertisement opens a brand-new browser window under a site visitor's preliminary browser window.:22 Pop-under advertisements and comparable innovations are now encouraged versus by online authorities such as Google, who state that they "do not condone this practice".


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Floating ads may disappear or become less obtrusive after a pre-set time period. A broadening advertisement is a rich media frame ad that changes measurements upon a predefined condition, such as a preset quantity of time a visitor spends on a website, the user's click the advertisement, or the user's mouse movement over the ad.


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A trick banner is a banner ad where the ad copy imitates some screen component users commonly come across, such as an operating system message or popular application message, to induce advertisement clicks. Technique banners normally do not mention the marketer in the initial ad, and hence they are a form of bait-and-switch.


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" News Feed Ads", likewise called "Sponsored Stories", "Boosted Posts", generally exist on social media platforms that provide a steady stream of details updates (" news feed") in regulated formats (i. e. in similar sized little boxes with an uniform design). Those ads are linked with non-promoted news that the users are checking out through.


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